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Learn all the necessary skills it takes to launch and grow an online business from a mentor who has done so with over 50 businesses and mentored 250+ entrepreneurs in partnership with accelerators and universities worldwide.
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Most businesses are birthed from frustration and dissatisfaction – I’ve been there. You’re unhappy about an element of your current work/life and that begins to feel more and more like entrapment. In your spare time, you begin to think of a life without that feeling of being caged in a world that someone else made. But, there’s a certain romance that happens here as you start thinking of how things “could be”. You begin to think of a future where your work gives you a sense of purpose, where you can be your own boss, make your own hours, or have complete location independence. It’s a future where you can design your life to balance work with the things that matter like mastery at a skill we care about or spending more time with our kids. It’s a future without someone else telling us what we can and cannot wear, where we can live, or mismanaging us. Eventually, we work up the courage to go for it.
Once you set out to take all this seriously, to finally give yourself the life you deserve, you start researching how to get there. You start to realize how much sheer information there is between where you are now and where you want to be. You try to not get discouraged or intimidated, so you keep pushing through, researching more and more. But the clock is ticking and if you can’t start making money with this idea soon, or growing that money to get you closer to that vision you had in your head, eventually you’ll be forced to abandon the project. This is the make or break moment.
The biggest mistake entrepreneurs make is we think we have to do it alone. We don’t want to stress other people out with our struggles, or even share that reality with others since it’s difficult to accept ourselves. Most of us have tried to rely on friends or family and seen that that doesn’t end well. Why? We keep asking for help and validation from people who are unqualified. Because we’re embarrassed about our mess, we tend to only show it to our closest connections like our partner for example. But if that person hasn’t done what you’re trying to do, they’ll usually end up confusing you or worse, projecting their insecurities onto you which can discourage you.
You have to stop investing countless hours on shit that doesn’t matter. Shit like wondering if you’re good enough, anxiously refreshing your inbox to see if a potential customer has reached out, and watching videos like “three tactics that will grow your social media right now!”. And the fastest way to clear out the noise is to connect with a mentor who is further along than yourself and has fought through all that. You need someone who’s passed through these walls you’re hitting to come back, reach out their hand and say “I’ve got you, let’s do this together”. I’m that person.
The fact is:
Founders with a mentor are 5x more likely to succeed and create 83% more revenue than their peers without mentors.
I’ve spent the past ten years launching online businesses and mentoring hundreds of entrepreneurs with organizations like the US Embassy and Techstars. How? I used to own a growth marketing and business strategy consultancy specializing in launching early-stage startups in NYC and abroad. I’d work with these startups to refine their messaging, branding and value proposition, get them funded (which I often do not recommend), and grow to have enough customers to make the business viable. In business lingo, this is called the Product/Market Fit stage and it’s the most difficult part of running any business.
Throughout that decade-long career of helping businesses that were floundering, I was able to see certain patterns emerge. Patterns of what to focus on when to actually create results and what our brains do to sabotage us along the way.
A few years ago I felt that I had learned enough to lose some interest in launching early stage companies as a career, so I pivoted. Now-a-days I’m focused on the technical sides of growing online businesses that are making around $10M/yr to their first $15M-$20M/yr and it’s been a blast. I get to roll up my sleeves and really dig into the data, operations, marketing funnel, usability and all the fun stuff that makes a digital-first business truely great. But I still deeply care about small businesses, and even if it’s not viable for me to take them on as clients anymore, I feel it would be a complete waste to not put all these learnings I have from that time somewhere that can help people. That’s why this website was born. Consider it my personal magnus opus; a distillation of all my learnings across that decade into the things that actually matter. That’s why I’m here.
Learn how to launch a business quickly and start making sales without a website. This course covers all the necessary steps and in what order to do them in to create any online-based business. Best for first-time entrepreneurs, solopreneurs, and small teams.
Your time and energy isn’t meant for everyone. It’s meant for the people who fan your flames and see true value in the things you’re creating. In this workbook, I’ll help you determine the best type of customer for your quality of life, business success, and financial wellness.
My must-have softwares to help you start and run an online-based business. Categories include payment processing, online store setup, accounting, analytics, inbox management and more.
