— The Business Essentials Course: Idea to Launch in 42 Minutes

Launch your first online business with clarity & confidence

This self-paced course demystifies the process of starting an online business and gives you the clear steps to make revenue quickly without feeling “salesy”. In this distilled course, I’ll break down everything from picking a good name for your business and incorporating to building and launching your first offering.

⭐⭐⭐⭐⭐ Best course for absolute beginners
— The Business Essentials Course: From Idea to Launch in 42 Minutes

Launch your first online business with clarity & confidence​

This self-paced course demystifies the process of starting an online business and gives you the clear steps to make revenue quickly without being “salesy”. In this distilled course, I’ll break down everything from picking a good name for your business and incorporating to building and launching your first offering.

⭐⭐⭐⭐⭐ Best course for absolute beginners

Starting a successful business is easier than you think

Most people believe you need tens – if not hundreds – of thousands of dollars, employees, a lawyer, a lease agreement, and an accountant all before you can start a business that makes a profit. This is all false. In fact, you can start a business whenever you want with little to no resources in your corner. Why? Because I’ll teach you how to start generating profit as you learn and how to properly start and grow from zero.

Start a business today without:

Lessons learned from launching 100+ businesses distilled into one course

I’ve invested the past decade of my life to helping entrepreneurs build and launch businesses they can be proud of. Along the way, I’ve had the pleasure of working with organizations like the US Embassy, the French Embassy, various universities, Techstars, and the cities of New York and Montreal to mentor, advise, and provide resources for over 350+ entrepreneurs like you. Watch the video to learn more about my background and why I’m more qualified than your average MBA instructor to teach on this topic.

— Course Curriculum

Here's the things you actually need to know about starting a business, step by step.

In this course, I’ve included everything you need to know to get your business off the ground in easy-to-understand video lessons and workbooks that leave the ivy-league business jargon at the door. At the end of the course, your challenge will be to launch your business idea and tag me (@clara_buchanan) on tiktok so I can review your classwork.

— $2,300 estimated value

Module 1: Business Fundamentals & Crafting your Vision

In module one I’ll guide you through refining your vision for this business and translating that into marketing verbage that you’ll use to promote your first offering. Then we’ll go over naming your business, identifying customers that are hungry for your offering and have their wallets out for you, and incorporating your business legally.

Included workbooks:

— $6,750 estimated value

Module 2: Making your first offering & going to market

In this module we’ll clarify what your first offer/product should be, how you should build it, and how you should market it to new potential customers. We’ll discuss how to test the market with your offering and quickly break down the fundamentals of marketing and funnels. You’ll walk away knowing what a Minimal Viable Product is, why it’s important, and real-world examples from other small business owners like you.

What's an MVP?

A Minimal Viable Product is a smaller version of your official product/offering that is used to test demand in the market and validate that your product/offering is a good one. Testing demand before investing more time and money into an idea is the tactic that all big technology companies used in their early days.

Module 3: The three limiting mindsets that can stop you in your tracks and how to disarm them

If you’ve been trying to start this business for a while, you know all too well that the biggest obstacle in our way is usually ourselves. This module will help you get out of your own way by deprogramming perfectionism, and any fear of messing up or getting things “wrong”.

— Community & Instructor Support

Join first-time entrepreneurs like you to pool resources and insight in our private community

Meet other business owners like yourself to share experiences, and pool resources and opportunities. I’ll be answering questions as I can, but this community isn’t about me, it’s about us. Join me in lifting each other up and supporting one another throughout this journey of entrepreneurship.

Ready to invest in Yourself?

Subtotal TotalTotal Due Today Purchase
Once your payment is complete you will be brought directly to the course.
— FAQ

Questions & Answers

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Absolutely not. This course is designed for complete beginners and you don’t need any previous experience to take this course and receive the benefits.

Unless you are doing a physical product based business, then you’ll likely only need enough money to incorporate your business. In most states, that’s about $150. If you don’t have this available, you can also do a DBA to start which costs about $20. If you are doing a physical product based business, startup costs vary but you’ll need enough to produce a sample of your product.

Nope. We’ll go over refining your idea, naming and incorporating, identifying your customer and all the key things you’ll need to do to get your business off the ground.

— Free sample

Business Naming Worksheet

Struggling to settle on a business name that you’re proud of? Try this psychology-backed business naming worksheet, one of several in-depth worksheets included in this course. 

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
— About Your Instructor

Hello lovely, I'm Clara

I’m a digital business growth strategist that has been recognized by The Next Web™️ as one of the top 10 growth marketers in the industry. I’ve built and launched dozens of companies with my clients and mentored over 350 entrepreneurs with some phenomenal partners (some are listed below). I’ve built my agency to multi-six-figures as a solopreneur and I want to help you do the same while living a life of freedom and fulfillment. 

Throughout my career I have: